Sony Bravia 'bunny' adert

I'm sure many of you are familiar with the Sony Bravia advert with the bunnies jumping around New York? How many of you were like me and thought it was all done in a studio with the old blue scren trickery? Well think again, it was for real!!

The Making of new Sony Bravia ad consisted of :

2.5 tonnes of plasticine on set
40 animators
3 weeks
189 2ft bunnies
150 1ft cubes
10ft x 20ft purple wave
30ft giant rabbit.
6 cameras.
40 animators working through 4 hours generated 4 seconds of footage.
40 animators working on the same scene had never been attempted before.
The 60 second spot will be constructed of approximately 100,000 stills.

A glimpse of the effort involved is shown here


Oh, and for those like me who love the music and not sure who /what it is.... its The Rolling Stones' "She's A Rainbow".

The finished article...